Culture:

The arts and other manifestations of human intellectual achievement regarded collectively.

- GOOGLE

Pursuing Great Software

We've worked hard to build a team of technologists who share an insatiable desire to create market defining software. And we've been given the opportunity to build digital experiences for some of the world's top brands.

As a result, the Brushfire team has worked on products that received Apple's App Design of the Year, NRB Mobile Initiative of the Year, 3 Apple Hall of Fame Apps, and a NY Times Top 10 App. Our work has also been featured on CNN, Mashable, Forbes, USA Today, and Wired Magazine.



The Core Team

John Herbold

CEO

John Herbold

CEO

John has been building software inside product-driven companies for over a decade. As a former Apple product manager, John learned how to build and launch delightfully simple consumer products and played key roles in developing web and mobile applications for iCloud and other Apple cloud services offerings. Most recently, John was the co-founder and COO of GoNoodle, an online learning platform that is actively used in over 80% of US elementary schools to get kids moving throughout the school day. John is a strategic product leader with proven ability to set a vision and strategy, build a diverse team of highly-capable people, and create great products that solve important problems.

John, his wife Walker, and their 3 boys live in Gilbert, AZ. When not creating software, John can be found playing ice hockey, lifting heavy objects, or smoking something on the Big Green Egg.

Gabe Cooper

Director of Strategy

Gabe Cooper

Director of Strategy

Gabe is one of the original founders of Brushfire. He has a true passion for creating market-defining products and helping organizations re-imagine how to reach their constituents through technology. In 2006, Gabe became a founding member of Brushfire and Shotzoom Software (Golfshot). He went on to build a series of highly successful digital properties in both the nonprofit and for-profit sectors. Gabe, his wife Farrah, and their five kids live in Gilbert, Arizona.

Sam Hoefer

Chief Technology Officer

Sam Hoefer

Chief Technology Officer

Sam has been the chief architect on many of our highly complex mobile projects with his experience in development of software systems and systems integration. Previously with L-3 Communications, Sam built training systems for Air Force F-16 pilots. Who hasn’t?! Put simply, he loves solving difficult problems and building cool products. He received his undergrad degree in mechanical engineering from the University of Arizona and his M.B.A from UC Irvine. With three young kids, he spends his spare time coaching on their flag-football and volleyball teams.

Kari Trummel

Director of Client Products

Kari Trummel

Director of Client Products

As Director of Client Products, Kari is responsible for making sure each project is successful from start to finish and handled with care. Her attention to detail and desire to see your project succeed sets her apart. Prior to being at Brushfire, Kari worked at ad agencies in California and Arizona. She brings to Brushfire more than 10 years of experience in marketing and advertising for clients in varying industries including professional sports, healthcare, retail and nonprofit organizations. Kari and her son Greyson reside in midtown Phoenix.

Tod Birdsall

Senior Software Developer

Tod Birdsall

Senior Software Developer

Tod is the senior web software architect at Brushfire. He sets the standard for how Brushfire delivers products over the web and is passionate about creating outstanding software solutions for our clients. Tod has worked in both the for-profit and non-profit sectors. Before working for Brushfire, he was Director of Software Development for an international non-profit headquartered in Scottsdale, AZ where he successfully led his AZ based team from his home office in Central Illinois. When Tod isn’t outdoors enjoying the beautiful Midwest, he’s indoors playing boardgames and PC games with his wife and son.

Logan Klein

Senior iOS Developer

Logan Klein

Senior iOS Developer

Logan is constantly striving to make each product as fun and robust as possible to captivate users. His background in game development and zoological trivia keeps projects entertaining and sometimes even educational for everyone involved. Logan's knack for seeing new ways to convey information in fresh and meaningful ways is a major part of why our clients love us. When not writing code or studying migratory patterns of the Monarch Butterfly, Logan can be found trying to beat the high score in Super Mario, Hiking with his Corgis, and learning about 15th century Bohemia.

Nathan Thomas

User Experience & Visual Designer

Nathan THomas

User Experience & Visual Designer

Nathan began his design career in luxury package design and quickly transitioned to user interface design after doors opened. He’s worked for local agencies creating show-stopping web and mobile applications for Shutterfly, TNT, Disney/Pixar, Pepsi, and Subway. His focus these days are on building digital products on behalf of the end-user without sacrificing business needs. Nathan is a father, a husband, and spends the little time he has leftover making handmade prints that are sold at shops in the downtown Phoenix area.

Eric Krauss

Marketing Strategist

Eric Krauss

Marketing Strategist

Eric is our relationship building guy. Networking people is his thing. He loves to connect us with those who need help with ideas, strategy, digital and execution. Before Eric joined Brushfire he was with: Premiere Speakers Bureau, Col. Oliver North, Curtis Sliwa (The Guardian Angels) and Salem Media New York. Eric and his family reside in Los Angeles where he owns and operates a boutique consulting firm.

Tim Hoiland

Copywriter

Tim Hoiland

Copywriter

As Copywriter, Tim worries about words so you don’t have to. With years of experience serving startups, nonprofits, and public figures, he has a knack for writing in the unique voice of each client. He will help you reach your strategic communications goals through web and app content, blog posts, email campaigns, and more. Tim studied journalism and communications at Millersville University before earning an MA at Eastern University. He lives with his wife, Katie, in beautiful Tempe, Arizona, where he reads books, listens to Bob Dylan records, and plays in the city softball league. Last but not least, be forewarned: he will challenge anyone to a duel who disparages the Oxford comma.

Jeremy Zeiders

Branding and Visual Designer

Jeremy Zeiders

Branding and Visual Designer

Jeremy has spent 15 years designing world class user experiences for business ops, productivity, sports, fitness and nonprofits. He loves the personal part of design - talking to and learning from the people who will use the software he helps to create.

Tony Farag

Software Developer

Tony Farag

Software Developer

Tony has been developing software since since 2001 and brings years of experience in developing high-availability software for enterprise customers. Tony spent 12 years at Motorola building 3G/4G cellular networks before diving into the world of mobile applications. Since then, he has be focused on building iOS and Android applications. He is constantly focused on delivering solutions that are focused on our clients success and customer satisfaction. In his spare time, Tony enjoys camping at the lake with his friends and his two dogs. When he isn’t camping, he enjoys listening to music.